Job Title: Assistant Manager (Marketing – ROG)

Department: Marketing

Reports To: India Marketing Manager

Location: Mumbai

Essential Duties and Responsibilities:

• Define and implement marketing strategy that communicates the brand proposition as gaming centric to the target gamers and consumer
• Identifying the TG for the Gaming Laptops and Desktops and create and implement communication strategy to achieve the desired brand positioning and leadership status in Gaming industry
• Should be able to execute large scal BTL activation and events related to gaming.
• Should be able to drive the social media page to create engaging content and reach out to more Audience for the content created.
• Ability to create content for Gaming and use the right channel to maximize the effect of the same.
• Plan and execute activities which will help to drive in more walkin to the Gaming stores and partners across India
• Maintain and execute gaming forum and ability to create engaging content for the TG.

Required/Qualifications:

Education

• Graduate / MBA

Work Experience

• 5 years

Knowledge and Skills

• Should be well acquainted with the gaming industry.
• Min 5 years of experience in Activation and social media.
• Has worked in technology company, FMCG, consumer durables with exposure to 360degree marketing
• Understand social media, how to do activation and conduct small activities to create contact with the TG
• Can Evaluate Pre and Post campaigns.

ABOUT ASUS:

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC^TM. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion. To learn more about ASUS go to https://www.asus.com/in/.